Case Study
How Bath Depot pivoted quickly to
navigate the COVID-19 crisis
Meet Bath Depot
Bath Depot is a Canadian retailer with over 30 stores across Québec and Ontario, specializing in kitchen and bathroom products. Since 2008, Bath Depot has been offering beautiful and trendy quality products at affordable prices.
Challenge
Because of the COVID-19 pandemic, Bath Depot had to temporarily close all brick and mortar stores across Québec and Ontario and rely almost exclusively on digital marketing to keep their business moving forward.
Solution: Shifting and Adapting Quickly
Bath Depot needed to shift 100% of their business online to navigate the COVID-19 crisis. Our team, in collaboration with Bath Depot’s marketing team and Google, was able to adapt Bath Depot’s digital marketing strategy to answer their clients’ shift in behaviours. Here’s what was done:
- Integrate Smart Shopping Campaigns on Google Ads
- Implement curbside pickup and free home delivery
- Switch digital advertising objectives from store visits to online purchases
The Result: The Return On Ad Spend Increased By
550%
550%When comparing April 2020, to February 2020.
- Bath Depot also saw a 400% increase in online transactions
- Bath Depot’s incredible performance was featured in Google’s guide to help Canadian businesses adapt their digital marketing strategies.
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