Meet Cook it

Founded in 2014, Cook it is one of the most popular meal subscription business across the country. Cook it’s boxes are specially designed to help out young families, with kid-friendly, healthy, and easy to prepare meals. Also, the company is constantly innovating to reduce food waste and offer game-changing environmentally-friendly packaging. Following an incredible growth in popularity, Cook it acquired one of its direct competitors, Miss Fresh, in 2019.

Challenge

With ready-to-eat meals, the possibility to add an array of products to their weekly box, and a completely sustainable kit with reusable dishes and packaging-free ingredients, Cook it is one of the most innovative meal box subscription out there. That being said, the meal box subscription industry is incredibly popular and therefore, incredibly competitive.

Cook it needed to grow its brand awareness in Quebec in order to become top of mind when it comes to meal box subscription plans.

Solution: A Full-Funnel Strategy

Cook it needed to increase brand awareness through paid media advertising to skyrocket the number of first-time subscribers.

Increase brand awareness through Google Display and Facebook Ads which lead to an increase in brand conversion of 152%
Launch Dynamic Search Ads (DSA) campaign to help bring down the overall CPA
Use high-converting ad copy showcasing offers and promotions

Present Cook it’s eye-catching creatives on the Google Display Network and social media advertising to increase brand awareness and push users down the funnel
Target potential subscribers through affinity audiences that fit their target audience’s interests.

The result: first-time signups increased by
97^%

152% increase in brand conversion through Google Ads YoY
384% increase in overall conversion rate on Google Ads

Laurence Gagnon-Beaudoin

Marketing and Client Experience Director

What we love with Bloom’s team is that no idea is too crazy, and no timeline is unrealistic. They are great allies and are present whenever we need them.

”

How can we make your business bloom?

TALK TO US